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CV

Anchor 1
Professional ​
info​​

Senior freelance copywriter with agency background working on print, digital and social for global and local comms across luxury, mass and FMCG brands. Industry experience across fashion, food & drink, sports & fitness, beauty, jewellery, lifestyle, property and automotive.

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Clients I have worked on /continue to work on, include: Gucci Beauty, NEOM, Southern Comfort, adidas by Stella McCartney, adidas Women's, Nyetimber, Pernod Ricard [Chivas, Absolut etc.], Lindt, Le Creuset, HUGO BOSS, Max Factor, Johnson&Johnson, Neutrogena, Pandora, StellaSport, Dolce&Gabbana Beauty, ECCO, Sassoon Professional, Procter & Gamble, P&G Prestige, Avery Dennison, Almacantar, Jurlique, Autotrader, Bacardi, Sony Mobile, Vodafone Digital Parenting

Work​
experience​
Senior Copywriter, TALK.GLOBAL / M&C Saatchi TALK

​2014 - July 2020

 

Overview:

Effectively support teams in developing outstanding written copy, on point and in line with client and brand guidelines, maintaining output to the highest standard working across FMCG, luxury and mass brands with comms across multiple industries, including fitness, food & drink, beauty, jewellery, fashion, lifestyle, property, automotive and corporate.

 

Key responsibilities:

  • Drafting all written material/assets across a multitude of clients, including press releases, Q&As, PR platforms, key messages, narratives, taglines, tone of voice, get the looks, infographic copy, website copy, speeches, media pitches, social media editorial calendars, newsletters, biographies, articles, blogs [basically, if it’s got words in it, I’ve written it]

  • Working across global and local teams, ensuring all copy speaks to a global voice at the same time as being locally relevant

  • Provide consultative expertise to clients and proactively seek solutions to problems

  • Demonstrate excellent knowledge of client sectors, conducting extensive background research

  • Manage multiple projects, with the ability to switch from one to the other seamlessly

  • Manage junior staff on time management and developing writing skills

  • Manage upwards to senior staff to ensure projects move forward

 

 

Writer, Food Noise

​2014 - present

 

  • Freelance journalist contributing as a restaurant, bars and hotel review critic.

 

Account Executive, Citizen Relations

​2011 - 2013

 

  • Bacardi, Anchor, Cirque Du Soleil, Sony, CPP, World Skills, Breast Cancer Campaign 'Wear it Pink', TK Maxx 'Red Nose Day' and Rightmove​

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Writer, Blue Tomato

​2012 - 2014

 

  • Regular contributor writing news bites, attending press events and reviewing restaurants.

Education
Royal Holloway University 
2020- 
MA Creative Writing: ongoing 
​
University of Portsmouth

​2008 - 2011

BA (Hons) Journalism and English Literature:  2:1

 

Blacken School for Girls

​2001- 2008

A-Levels in English literature, A, Philosophy and Ethics, B, and Art, C; Eleven A*-C’s at GCSE; Head Girl at school

Interests
I am currently writing a book and completing a Creative Writing MA at Royal Holloway, which is why you’ll always catch me reading a new book, preferably fiction (has anyone actually finished Homo Deus?) Ask me about the time I met Zadie Smith in person. Or maybe don’t (the memory still stings.) Three books that I insist you read include LoveStar by Andri Snaer Magnason, The First Bad Man by Miranda July and Never Let Me Go by Kazuo Ishiguro. 
KEY SKILLS

  • Passionate about words, highly creative in outlook with a keen eye for detail

  • Deep understanding of the ways copy helps businesses achieve their aims with the ability to generate immaculate copy for every brief from the start to finish of each project

  • Able to clearly understand campaign objectives and translate these into accessible copy that delivers clear messages that influence consumers/media as part of international and local marketing comms

  • Able to create copy that ensures global tonality with local resonance

  • Ability to write long and short form copy for print, digital and social

  • Able to exercise strategic thinking, formulating this into narrative structures and PR platforms

  • Creative flair in producing content with a clear and persuasive written tone, editing and proof-reading

  • Able to manage very tight deadlines and prioritise tasks effectively

  • Notably commended for strong relationships and trust with clients

  • Understanding of SEO

  • Expert in writing sincere lists on self…

KEY ACHIEVEMENTS

  • Managing reactive social media channels for eBay UK and seeing engagement rise since taking control

  • Creating all written branding, messaging and press assets for the launch of Mesut Özil & Mathieu Flamini’s wellbeing brand UNITY

  • Creating and planning all ambassador content for various clients for years, including BOSS and adidas for Zac Efron, Chris Hemsworth and Karlie Kloss

  • Writing ambassador Q&A’s on behalf of clients for David Gandy, Zac Efron, Chris Hemsworth, Jamie Dornan, Colin Farrell, Stella McCartney, Matthew McConaughey and Scarlett Johansson

  • Creating TOV guidelines for Dolce&Gabbana Beauty, eBay, TALK.GLOBAL

  • Creating all new brand launch assets, product descriptions and web copy for Beautonomy and Charabanc

  • Maximising product launches utilising SEO key word searches in press assets for Max Factor and adidas

  • Re-writing all web copy for the rebrand of TALK.GLOBAL, HairFlair (in progress) & Flora (in progress)

  • Creating seasonal DTC email and mailer send outs for adidas by Stella McCartney

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