ELISSE AHMET
SENIOR COPYWRITER
| 01 GUCCI Beauty
I am the principle BTL copywriter for Gucci Beauty, writing all press materials across the makeup, fragrance and skincare portfolio.
| 02 NEOM brand video
NEOM Organics believe in inspiring people to live naturally healthier lives, through its 100% natural fragrances to boost your wellbeing. The brand has grown exponentially in the past few years and needed to play catch up. They came to me with a request to create a rousing brand video that would encapsulate everything the brand stood for. After creating a script, I worked with a third party agency to storyboard the film and was also involved in directing the voice over. The video now lives on the brand website and can be viewed at www.neomorganics.com/pages/neom-is-here-for-you.
| 03 adidas by Stella McCartney, adidas Women, StellaSport
Working as a copywriter for adidas by Stella McCartney and adidas Women for four years, it was my responsibility to create exciting, seasonal launch press assets, including press releases, Q&A's quotes, mailers, and content calendars. Here is a snapshot of previous work. Click the images for more detail.
| 04 UNITY brand launch
It was my job to create all the copy associated with new well-being and grooming brand, UNITY. co-founded by Arsenal player Mesut Özil and ex-Arsenal player Mathieu Flamini. This also involved creating copy for the experiential launch party, examples of which you can see in this gallery. Click the images for more detail.
| 05 FLORA rebrand website
FLORA believes plants are the future. To announce the brand's shift to 100% plant-based, it was my job to craft new TOV guidelines, rewrite the entire website and draft all press materials for the media launch event, such as press releases, Q&A's quotes, mailers, and content calendars. Visit the site https://www.flora.com/en-gb/flora or click through to the static images for examples of the work.
| 06 Le Creuset Living Magazine
Working with the seasonal editor and designer, I sub-edited all final pages of the bi-annual Le Creuset Living Magazine. Click the images for more detail.
| 07 Freelance writer for Food Noise
I work as a freelance writer for lifestyle publication Food Noise. As part of my remit, I am required to attend press events, dinners and hotel stays to review the services and food on behalf of Food Noise readers. Click the images for more detail.
| 08 HUGO BOSS Beauty
Working as the copywriter on HUGO BOSS Beauty global for five years, it was my job to create all press assets for new product launches or campaigns. These included press releases, Q&A's, ambassador content calendars and fragrance stories. I was also required to create internal narratives to be used across the business on brand, PR, advertising to ensure everyone told the same story. Previous projects include HUGO Man, THE SCENT and BOSS BOTTLED. Click the images for more detail.